120 Stergis Way Brochure

Directed comprehensive visual repositioning for 120 Stergis Way brochure as part of Newmark's senior designer evaluation process, transforming existing marketing collateral through complete brand identity overhaul that elevated the property's market presence. Developed bespoke logo and cohesive brand system that reflected the property's modern positioning while addressing strategic communication gaps in original materials, demonstrating ability to quickly assess commercial real estate marketing challenges and deliver sophisticated design solutions that align with institutional investor expectations and high-end tenant audiences.

Created custom logo identity that served as foundation for refreshed brand language, redesigning property maps with improved clarity and visual hierarchy while restructuring overall brochure layout to optimize information flow and visual impact. Strategic approach emphasized property's key differentiators through refined typography, contemporary color palette, and polished design treatments that elevated perception beyond original materials. Reimagined spatial organization and content hierarchy ensured critical property features—location advantages, amenity offerings, and accessibility benefits—received appropriate visual emphasis while maintaining consistency with commercial real estate marketing best practices and stakeholder communication objectives.

Key Contributions:
- Designed bespoke logo identity establishing distinctive brand presence for property marketing
- Developed comprehensive brand system with refined typography, color strategy, and visual language
- Redesigned property maps with enhanced clarity, improved wayfinding, and professional presentation standards
- Restructured complete brochure layout optimizing information hierarchy and visual storytelling
- Elevated overall design sophistication to align with institutional-grade commercial real estate collateral
- Demonstrated strategic design thinking through comprehensive brand repositioning rather than superficial styling

The redesign showcased ability to rapidly assess commercial real estate marketing challenges and deliver institutional-quality solutions under interview conditions, demonstrating strategic design leadership that transforms standard property collateral into compelling brand experiences. The comprehensive approach—spanning logo creation, brand identity development, cartographic design, and layout architecture—illustrated capacity to think holistically about property positioning while executing at the detail level expected for high-stakes commercial real estate transactions.